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Cuche López team

Press
appearances

A selection of articles, columns, and interviews where Cuche López has contributed legal insight on trademarks, intellectual property, unfair competition, and emerging digital risks.

CUCHE LÓPEZ IN THE MEDIA

Clear legal insight for relevant public conversations.

Here we gather our recent media appearances and published columns, focused on the strategic protection of intangible assets and legal conflicts affecting companies, creators, and entrepreneurs.

ADN Radio image for an article about plagiarism, counterfeiting, social media, and trademark protection
ADN Radio June 23, 2026
Article Trademark protection

Plagiarism, counterfeiting, and social media: the new preventive method to protect your business’s most valuable asset

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Diario Constitucional image for the letter to the editor about the cost of winning a lawsuit in Chile
Diario Constitucional June 23, 2026
Letter to the editor Litigation and legal costs

The cost of winning a lawsuit in Chile

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En Estrado image for Fernanda López's column on trademarks and advertising
En Estrado June 16, 2026
Column Trademarks and advertising

Not everything goes during the World Cup: the legal risks of using trademarks, logos, and footballers in campaigns

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Radio Agricultura image for an article about trademark protection amid digital risks
Radio Agricultura June 14, 2026
Article Trademark protection

Trademark protection amid increasing digital risks

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TVN image for an article about the risks of neglecting a registered trademark
TVN June 12, 2026
Article Registered trademarks

Does your company have a registered trademark? These are the risks of neglecting it

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Publimetro image for the article Protecting a trademark is not only about registering it
Publimetro June 7, 2026
Article Brand management

Protecting a trademark is not only about registering it

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Radio Agricultura image for an article about trademark protection and strategic assets
Radio Agricultura June 7, 2026
Article Strategic assets

Trademark protection: the risks of neglecting strategic assets

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Tierra Amarillano image for an article about unfair competition in legal services
Tierra Amarillano May 11, 2024
Article Unfair competition

Law firm sanctioned for unfair competition practices in the legal services market

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El Mostrador image for the column Registered trademark: every entrepreneur's master move
El Mostrador May 5, 2024
Column Entrepreneurship and trademarks

Registered trademark: every entrepreneur's master move

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Chilevisión February 29, 2024
Video Intellectual Property

Casa Ideas accused of cultural appropriation over alleged copy of Pomaire clay pig

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Radio Bio Bio image for the interview about FlowGPT, Bad Bunny, and artificial intelligence
Radio Bio Bio November 8, 2023
Interview AI and intellectual property

Could FlowGPT face legal problems with Bad Bunny over an AI-generated song?

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